United States Constitution and New York - 2667 Words

1) How does the U.S. Constitution reflect the political atmosphere of the United States in the late eighteenth century? What domestic and international concerns prompted the Constitutional Convention of 1787? Explain how these concerns were addressed by the debates of the framers, and what extent did the final document successfully meet the political challenges of the period? Before the U.S. Constitution the political atmosphere during the late eighteenth century was very turbulent. The Constitution is a direct reflection of the political climate during the eighteenth century. The National government was dysfunctional under the Articles of Confederation and held little authority over the states and taxes revenues whereas the†¦show more content†¦On the other hand, many American at the time strongly feared that a strong central government would â€Å"eventually swallow up the states.† Despite the â€Å"Anti-Federalist† views, this was the best system of governing at the time when compared to the Articles. Under this new system, sovereignty was clearly outlined between the state and national government as well as concurrent powers. Another reason why federalism was chosen was that federalism wasn’t a fix system. Federalism was design to change with the political climate of the nation which made it easier to change if either the state or national government was acting outside of its constitutional limits. The Welfare Reform Act of 1996 is an example of how federalism works. The Welfare program was federally ran and provided cash assistance to every poor family with children. The reform was enacted due to the strong opinions of Americans that the federal government was spending too much money on welfare. One of the key elements of the legislation was the Temporary Assistance for Needy Family (TANF) this new program made eligibility stricter and added limits for the duration of assistance. The new program TANF would not be ran by the federal government but by the states. States were also in charge of creating training and education programs to limit the amount of families receiving aides. ThisShow MoreRelatedThe Case New York Times Co. Vs. United States Essay976 Words   |  4 Pagescase New York Times Co. Vs United States in summary was a first amendment battle between the United States government and the prominent newspaper cooperation New York Times in 1971. 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Accounting Is The Most Boring - 1478 Words

Accounting is commonly depicted as the most boring, yet reliable profession possibly offered in the business school. But what if accountants managed to scam millions? How about billions? Accounting is a seemingly innocuous career, but corporations can manipulate their current financial state and become more appealing to investors with some clever help from their accountants. Accountants could embellish financial statements or secure higher balances for wage expenditures. A typical corporate mistake is improperly segregating duties of employees. If someone has more than one task, such as recording inflow of cash and controlling where it goes, then a chance of embezzlement can occur. Embezzlement is when an employee, usually under good faith, takes a small sum of money to pay personal finances under the guise of paying it back, but does it so often that they eventually get caught by an increased amount of missing cash. The SEC, Securities and Exchange Commission, carefully monitors the se conniving, dishonest businesses. To enhance the duties of this agency, President Bush in 2002 signed the Sarbanes-Oxley Act, which dictated that publicly traded companies must maintain adequate internal control systems. Despite the strong reinforcements of regulating agencies such as SEC commissioners and auditors, corporations still manage to circumvent the proper accounting techniques that prevent fraudulent behaviors. Because of the consequences observed from the Enron and WorldComShow MoreRelatedRelationship Between Business And Finance And Accounting779 Words   |  4 PagesIn the world-at-large, Finance and Accounting are often erroneously linked together. As if to say, they are one-and-the-same – a sort of a misnomer, you can say. In conversations concerning both disciplines, the colloquial marriage of both business sectors is as common place as light is to the day. 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I always thought about going into a field that required a lot of math or numbers in general . My two top choices were either being a Math Teacher or somewhere in the Medical Field. I first grew interest

Digital and Direct Marketing Audit Plan †Free Samples to Students

Question: Discuss about the Digital and Direct Marketing Audit Plan. Answer: Introduction Digital media is now playing an important role in the success and growth of every business. With the help of online media tools, companies are able to connect with the customers and know their needs and requirements. This report is basically a digital media marketing plan for a famous Mexican food restaurant chain Zambrero. Zambrero is the Australian quick service restaurant chain which is serving Mexican food. Company started its operations in 2005 and now it has established its successful business. Founder of Zambrero is Dr. Sam Prince who has aim to help the people in need by its Plate 4 Plate initiatives. In this initiative, if a customer purchases a bowl at Zambrero, a meal is donated to someone who is in the need. Further, the aim of Zambrero is to provide best food experience with the fresh ingredients to the customers. The company has commitment of Lets eat to beat the World hunger to ensure the combination of humanely, socially and environmentally responsible products (Zambr ero, 2017). The company y has differentiated itself by the sustainable building designs, best experience and community building. In terms of unique building, company is focused on helping to the needy people. Now, Zambrero wants to enhance its brand awareness in the Australian society so that it can help more and more people with the food products. For this manner, digital media plan would be helpful for the company. The situational analysis of Zambrero can be examined by the situational analysis of the company in the operating market. It is crucial for each and every business to understand the situation of the present market before focusing on the goals and objectives for the future. For this manner, SWOT analysis will be effective in analyzing existing situation of the market. On the basis of the outcomes from SWOT analysis, it is analyzed that company has various strengths by which it can be able to grasp various chances present in the market. The major strength of Zambrero is the stage of reliability in the various operations of the business. The idea, mission, values, strategies to achieve competitive advantage, value propositions, effective business messages and business practices of the buiness are the factors that lead to the success of the company in the operating market. Further, Zambrero has well developed brand image based on the standard of integrity and quality. Along with this, company had adopted various marketing strategies and tactics beyond the traditional marketing. By the marketing tactics, company has got innovative ways by developed marketing campaign. Apart from this, employees are the core strengths of Zambrero because popular culture of the restaurants attracts the employees to come again and again. Further, Zambrero has small and consistent menu which is helpful in reducing the cost of RD for the new products advertisements of new products and training for the employees. These above discussed are the strengths of Zambrero which lead to the success and growth of the company in the food market (Zambrero, 2017). Despite of strengths, there are some weaknesses of Zambrero that must be addressed effectively. One of the weaknesses of Zambrero is the supply chain management. Company is operating in the food industry and because of the high standard of integrity and quality of food products, sometimes Zambrero has to face the shortage of the suppliers for business operations. Further, brand building in terms of excellence by the Zambrero is a dilemma. Although with the affordable prices, huge components of price propositions and the brand are the achievement features for the company but sometimes they are uncontrolled factors because of the market fluctuations and conditions. Zambrero is operating in the Australian market and company has opportunities to expand its business in various countries. Continuous business expansion in the global market is the existing opportunity for the restaurant chain. Along with this, opening for new branches can be better chance for the Zambrero. It can offer breakfast menu to the consumers that is the new chance for the business growth. In the global market, company can have opportunity to enhance the sales of food products (Taleghani et al, 2011). Some big threats are also available for Zambrero which impact the growth of the business in the in service market. First of all, the increased competition in the food industry is the major threat for Zambrero. Company has adopted price premium based strategy to make differentiation in the products from the other companies. But, because of high level competition in the industry, Zambrero has to set high prices for the food products which are the threat for the company to achieve the business objectives. Along with this, the increased cost of food items are the big threats for Zambrero. Because of limited supply chain and changed commodity prices, the profitability and business expansion plan of the company can be negatively impacted. Further, it is observed that the labor cost in increasing in the food industry. Due to the variations in the wages and employee benefits, labor cost is increasing and affecting on the profitability of Zambrero (Porter, 2016). Generally, purpose of Zambrero is to enhance the awareness about the products in terms of high excellence fast food and quality taste while selling the food products. The core aim of the digital plan is to make the customers aware about the offerings by the company. In current time, there are around 1,100,140 followers of Zambrero on FaceBook along with the positive comments towards the products. Along with this, company has around 11,400 followers on its Twitter page. Company and its digital marketing team are active on the page of Twitter to converse with the consumers on daily basis. Now, the company seeks for the improvement the methods of communication with the consumers in the restaurant industry. The objective of Zambrero team is to improve the sales of food products in the ending of the year so; company has set some expectations for this way (Cadogan, 2012). In general, Zambrero has aim to differentiate in the market in terms of food products with value proposition. Based on the situation, objectives for Zambrero are as follows: At the end of the year, most of the Australian food market should be covered with its products i.e. fast food products. The targeted customers should consider the products of the company for meeting their needs. This objective will be achieved by collecting information of products and services. Most of the market should use the products of the company. The success of objective would be achieved by improving effectiveness of the products (Roger, 2013). Objective is to attract new customers who never used the product of Zambrero Company. This objective would be achieved by enhancing brand awareness among the customers. The promotion and advertisements should be done and attractive offers should be provided by the company to attract the new consumers. Strategy development In the strategy development, strategy identifies that what information should be provided to the potential customers by the promoting the messages. For the advertisement of the products, there must be an effective tagline which could attract the attention of the customers. the tagline of Zambrero is Mexican with A Mission as this tagline suits the communication objective of the company. This tagline is helpful in attracting new customers and retaining new and existing customers. The objective of digital media campaign is to increase brand awareness of the fast food products of Zambrero Company. By the digital media strategies, company would be able to improve brand image of the company. Company would be able to cover more market by this media plan. The target market of digital media plan will be those people who love to eat fast food products (Buhalis, Neuhofer, 2012). For the digital media plan, there is the need of an effective message to achieve the business goals and objectives. The details of the products and specialty of the products are included with the media plan. There are various marketing tools such public relations, advertisements, and direct marketing which would be used in the media plan. The promotional tools for the media plan for Zambreros product would be based on online marketing. Reason to choose for online marketing is that online marketing is the most effective tool for promotion of the food products. In current time, people are very active on social media platforms and social media is covering almost half part of digital marketing. Social media involves YouTube, FaceBook, Isntagram and Twitter which is used for the online and digital marketing. The social media channels are providing most of the marketing facilities. These social media channels are both paid and unpaid channels. It is assumed that 55% of marketing of Zambrero will be covered by FaceBook, 25% by Instagram, 22% by YouTube and 22% by Twitter (Porterfield, Khare Vahl, 2013). Along with this, in the digital media, Email marketing will also be used by the company and this media tool will cover 1% of market for the company. By the proper use of these digital media channels, company would be able to target new customers and retain existing customers for the fast food products. This can be the two way communication method (Tuten, Solomon, 2013). Content marketing is helpful for Zambrero to attract more customers as compared to the traditional marketing. It is observed that the traditional media i.e. television, radio and magazines are losing their importance for the promotional activities of the products. There are some effective ways by which Zambrero can create awareness among the potential customers. Use of SEO and key words would have positive impact on the potential customers for improving awareness for the products. With the Search Engine Optimization, company will use various webmaster tools to give important and relevant information to the potential customers. Before attracting more customers, Zambrero has to provide right information to them. Zambrero is focused on providing tasty and delicious fast food products to the customers. So, it is important for the company to provide correct information about the food products. In the story, company would tell how the food products are prepared with the environmental friendly products so that customers would be connected with the company with honesty and openness (De Mooij, 2013). Email marketing In terms of e-mail marketing, the company will use opt-in-list method to target the customers. By adopting this method, company would prepare the record of those emails to which the company wants to target. The customers would be those who want to be agreed to subscribe their mail lists. With the help of email marketing, managers of Zambrero woukd send every factor of media plan such as newsletters, broachers, and advertisements in the opt-in email list. Email marketing would be effective for Zambrero to make the people aware about the food products provided to the customers. Print media and posters can also be sending to the target customers to meet their needs and requirements in terms of food products (Armstrong, Adam, Denize, Kotler, 2014). Zambrero will adopt some marketing tactics so company will implement promotional mix to enhance the brand image. The communication plan and action plan of the company would be effective for Zambrero to achieve the business goals and objectives. In terms of products and services, Zambrero would be focused on offering various food products based on the needs and preferences of the consumers. In the pricing tactic, Zambrero would charge affordable rates for the consumers. Zambrero is the famous food chain and it is assumed that it will hike the costs because of the business expansion. In terms of distribution strategy, Zambrero would use selective suppliers for the distribution of ingredients as Zambrero has selective market system with the limited suppliers. But, for the product distribution, more channels will be created in the future. At last, in the promotional strategy, Zambrero would focus on the new promotional mix for developing awareness among the customers. Zambrero would show logo and advertisements by which many of the customers can see it (Luttrell, 2016). In terms of communication tactics, Zambrero would adopt social media platforms to communicate with the customers. Further, Zambrero would seek for new strategies to stay connected with the customers. For this manner, there is the need of effective message to improve the brand image in the market. So, Zambrero would adopt two-way communication method in the business strategy. Zambrero would create promotional mix department for the effective digital media plan with the long term strategies (Alam, 2014). Zambrero will develop promotional mix department along with the experienced team to create digital media plan for the short-term and long-term strategies. Effective and brain-storm planning would take place in the first quarter of the year. The team would develop an effective marketing strategy to extend the digital marketing platform. Along with this, annual plan including budget and program calendar would also be prepared (O'Guinn, Allen Semenik, 2011). Zambrero will launch a new ways of creating awareness among the customers by effective marketing and advertisement strategy. The marketing team would create short term as well as long term objectives by creating sustainable prices of the products. Along with this, marketing team would include direct selling, social media, public relations, explore, mobile, promotion, design and production team members on the progress and implementation of digital media plan. Advertisements will be implemented on various social media platforms and email marketing (Fifield, 2012). In this quarter, Zambrero would continue to promote the company by the digital media platforms and evaluate the progress. This stage would include stepping back and analyze the complete processes. Third quarter is all about where the company is going with the strategy. Along with this, it is about improving the image of the company with its mission statement. Maintaining and updating the annual plans would also be the part of this phase. The marketing team would manage all the media budgets, processing and tracking invoices and evaluating the effectiveness of the digital marketing plans. The team would work at the project cost along with various departments i.e. IT, operations, training and Finance (Chakravarthy Coughlan, 2011). Zambrero would be in its last quarter and there is the need to improve the sales to the product. Zambrero will push harder to achieve its objectives in last few months. This last quarter is the most important quarter of the year. Finishing good will bring good start for the next year. This quarter is all about being work with all the efforts and adding adjustments and changes. In the last quarter company will provide additional discounts and offers on the important holidays i.e. New Year and Christmas (Epstein Yuthas, 2007). For the effective digital media plans and actions, tight controls will be monitored and measured by the marketing managers. By the customer outreach and two-way communications, Zambrero will be able stay connected with the potential customers and their satisfaction (Martnez, 2012). For the fast growth of the company, Zambrero would focus on maintaining the prices of food products along with the high quality ingredients to provide healthier food to the customers. Along with this, marketing team of the company would also keep a close eye on the progress of the business and monthly sales as the sign to strategize the business. Company would forecast towards culture, trends, and the strong point to enhance brand personality in the future. Currently, Zambrero is seeking for the ideal candidates who have knowledge of national as well as international market tactics and platforms. New digital marketing strategies would be helpful in developing the growth of Zambrero at the global level and focusing on the short and long-terms objectives (Pealoza, Toulouse Visconti, 2013). Actionable recommendations Based on the above discussion, there are recommendations for Zambrero for the effective digital media tactics. Zambrero should focus on some areas to improve the competitive position in the market. For the media plan, high and middle income people are being targeted and internet is the effective medium to communicate. So, company should primarily focus on the online media tools i.e. blogs, social media sites, and public discussion forums to get instant feedback from the customers. Company should focus on offering some healthy food products to the customers. Although changing menu is not an easy task but company has to bring some changes in the menu and should include healthy options for the customers. Company should also focus on creating culture to motivate and engage the customers. Along with this, company should provide proper training and development programs to the staff and employees in terms of using online media tools (Turnbull Valla, 2013) and Zambrero should hire those employees who have some technical skills such as editing, writing, photo editing and responding in real times which are required for digital media team. Conclusion For every business, it is crucial to maintain strong connection with the potential consumers in the operating market. For the growth of the restaurant, it is also important to sustain strong relations with the traders. This report is based on the digital media marketing plan for Zambrero Company which is a famous Mexican food restaurant chain in Australia. This is the famous restaurant in the fast food industry. The objective of this digital media plan is to enhance the image of Zambrero by the digital media tools. For this manner, company uses various social media platforms so that the awareness of the food with the high quality and food standard can be increased. Further, an action plan will be created by the digital media platforms. In the digital media campaign, various tools like SEO, story development, Twitter, FaceBook, Instagram, YouTube and email will be used for achieving the objectives of digital media plan. Further, to monitor the campaign, effective and tight controls wi ll be implemented by the company. From the overall discussion, it is observed that in current time, online and digital media is very effective tool to achieve growth and success in every business. Technology is helpful in connecting with the various customers and getting instant feedback from them. References Alam, M.M., (2014), Market Orientation and Innovation: Are They Related Concepts: International Journal of Trends in Economics Management and Technology, 3(6), pp. 1721. Armstrong, G., Adam, S., Denize, S. and Kotler, P., (2014), Principles of marketing, AUS: Pearson Buhalis, D., and Neuhofer, B., (2012), Everything you need to know about internet marketing: Annals of Tourism Research, 39(2), pp.1266-1268 Cadogan, J. W., (2012), International marketing, strategic orientations and business success: International Marketing Review, 29(4), 340-348 Chakravarthy, B., Coughlan, S., (2011), Emerging market strategy: innovating both products and delivery systems, 40(1), 27-32 De Mooij, M., (2013), Global marketing and advertising: Understanding cultural paradoxes, Sage Publications Epstein, M. J. Yuthas, K., (2007), Evaluating the Effectiveness of Internet Marketing Initiatives, accessed on 20th October 2017 from https://www.cimaglobal.com/Documents/ImportedDocuments/Tech_MAG_Evaluating_Internet_Marketing_April06.pdf Fifield, P., (2012), Marketing strategy, (2nd edition), Berlin: Reed educational publishing Pvt Ltd Luttrell, R., (2016), Social Media: How to Engage, Share, and Connect, Rowman Littlefield Martnez, P., (2012), The Consumer Mind: Brand Perception and the Implications for Marketers, USA: Kogan Page Ltd O'Guinn, T., Allen, C., Semenik, R., (2011),Advertising and Integrated Brand Promotion,Ohio: Cengage Learning Pealoza, L., Toulouse, N., Visconti, L. M., (2013), Marketing management: A cultural perspective, USA: Routledge Porter, M. E. (2016), How Competitive Forces Shape Strategy, accessed on 20th October 2017 from https://hbr.org/1979/03/how-competitive-forces-shape-strategy Porterfield, A., Khare, P., and Vahl, A., (2013), Facebook marketing all-in-one for dummies. Hoboken, N.J.: John Wiley Sons Roger, A.K., (2013),Marketing In Asia, (2nd), Columbus. OH: McGraw-Hill Education Taleghani, M., Biabani, S., Gilaninia, S., Rahbarinia, S. A., Mousavian, S. J.,(2011), Arabian Journal of Business and Management Review :The Relationship between Customer Satisfaction and Relationship Marketing Benefits, 1(3), 78-86 Turnbull, P. W., Valla, J. P., (2013),Strategies for international industrial marketing, USA: Croom Helm Tuten, T., and Solomon, M., (2013), Social media marketing, Boston: Pearson Zambrero, (2017), DESIGNED WITH YOU IN MIND, accessed on 20th October 2017 from https://www.zambrero.com/food-ethos Zambrero, (2017), DOING GOOD BEYOND OUR PLATE 4 PLATE INITIATIVE, accessed on 20th October 2017 from https://www.zambrero.com/our-story

Notes to; Food with Feeling by Nicola Barker Essay Example

Notes to; Food with Feeling by Nicola Barker Paper This story is about a little family; mom, Anne Marie, dad, Steve and child, Finn. Anne Marie is pregnant and the only things she do (what we read in the story) is to bake every Sunday. She hates it. She is doing it to feed the family and to be the good house mom and because she hopes that it might bring the home some homely. Steve is working a lot and is not being honest with Anne Marie. Little Finn is saying that her moms food seems to be angry, it tastes very bitter and frosty bit it too sugary and full of air. After that every meal got a feeling -often a bad feeling, because she hated it; to bake. One Sunday evening for dinner, Steve is saying that he dont want the baby and that he is tired of her cooking. Anne Marie gets quiet and go cleaning up. -Anne Marie compare baking with her baby, she says: maybe the baby Is the truth. I wanted the baby because I wanted to find out the truth about everything She Is trying to figure out what is going on -between her and her husband, her daughter, her child and her new baby. She wants to know and tell the truth. We will write a custom essay sample on Notes to; Food with Feeling by Nicola Barker specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Notes to; Food with Feeling by Nicola Barker specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Notes to; Food with Feeling by Nicola Barker specifically for you FOR ONLY $16.38 $13.9/page Hire Writer She Is trying so radar to be a good mom, but she chant only Just bake to make It good. -Steve has to accept her and first of all be honest with her. He might not love her anymore and same with her: she doesnt love him anymore. She Is tired of herself, the baby and the baking. At the end she says: l want to tell you the truth, and the truth hurts. She Is now ready to play all her cards, she will not held anything anymore. The baking make Anne Marble get out with all her frustrations and feeling. She cooks with feeling and passion; It doesnt always has to be a good feeling; In this case Its a bad feeling dying It.

Critical Review, Les Miserable essays

Critical Review, Les Miserable essays Critical Review Les Miserables Les Miserables is an epic musical saga of Jean Valjean and his long journey to salvation. He is released on parole after 19 years on the chain gang, for stealing a loaf of bread. Valjean, unknowingly bargains for his soul with a saintly bishop and spends the rest of his life trying to do good in order to repay him. The Inspector, Javert, continues to relentlessly pursue Valjean even though he is trying to start anew. He has become the mayor of Montreuil and the manager of a factory. Meanwhile, one of his workers, Fantine, is the mother of an illegitimate daughter, Cosette. Cosette is living with the Thenardiers, an innkeeper, his wife, and their own daughter, Eponine. Fantine is fired from the factory after word of her daughter gets out and a series of other incidents. She becomes a prostitute and asks Valjean, while on her deathbed, to care for Cosette. Valjean adopts Cosette and they move to Paris where Cosette meets and falls in love with Marius, a student, with whom Ep onine is also in love. The students barricade the streets of Paris and the rebellion begins. As the insurrection continues, Javert has been captured in the students camp as a spy, Eponine is killed, and Valjean has joined the students and drags an injured Marius into the sewers to save him. The students desire to kill Javert, but Valjean prevents this from happening. Javert, beside himself for being saved by the man of whom he was in pursuit, kills himself by throwing himself into the Seine River. Years later, on his deathbed, Valjean confesses to Marius that he saved him. Now, having paid for his sins, he can die peacefully. Marius and Cosette eventually marry and Valjean dies. Upon his death, the ghosts of Eponine, Fantine, and others who have died before him, meet. Leaving us on an optimistic note, the belief that good, will always prevail: Even the darkest night will end/And the sun will rise....

The Receivers Important Role in Clear Communication

The Receiver's Important Role in Clear Communication In the communication process, the receiver is the listener, reader, or observer- that is, the  individual (or the group of individuals)  to whom a message is directed. The receiver is also called the audience  or decoder. The person who initiates a message in the communication process is called the sender. Put simply, an effective message is one thats received in the way that the sender intended. Problems can arise on both ends that prevent the intended message from getting through to the receiver. The Message and Potential Problems For example, Paige asks Bill a question verbally. The message travels through the air, the channel, to  Bills ears. He responds. Paige is the sender, the question is the message, and Bill is the receiver and gives Paige feedback by answering the question. Myriad areas and ways exist where problems could arise even in this short exchange. If Paige whispers, Bill might not hear it. Maybe he hears only a portion of it and responds to a question that wasnt actually asked, and so Paige is confused. Maybe theres background noise, or the question isnt clear. If Bill is distracted by something and not paying attention, he might miss some of the words and respond inappropriately- or he might miss the question entirely so that the exchange needs to begin again. If hes not looking at Paige when she asks the question, he would miss any body language that would provide subtext to the question. If Paige sends an email or text  message to Bill, problems might arise because Bill doesnt have Paiges body language or tone of voice to interpret, which could add  information to the message. Autocorrect might have inserted errors into the text, or a missing question mark might make a question seem like a statement. These are all hindrances to effective communication. The degree of effectiveness is determined by how much of the message is understood by the receiver. Decoding the Message In the book, Business Communication, authors Carol M. Lehman and Debbie D. DuFrene lay it out this way: The receivers task is to interpret the senders message, both verbal and nonverbal, with as little distortion as possible. The process of interpreting the message is known as decoding. Because words and nonverbal signals have different meanings to different people, countless problems can occur at this point in the communication process: The sender inadequately encodes the original message with words not present in the receivers vocabulary; ambiguous, nonspecific ideas; or nonverbal signals that distract the receiver or contradict the verbal message. The receiver is intimidated by the position or authority of the sender, resulting in a tension that prevents effective concentration on the message and failure to ask for needed clarification.The receiver prejudges the topic as too boring or difficult to understand and does not attempt to understand the message.The receiver is close-minded and unreceptive to new and different ideas. With the infinite number of breakdowns possible at each stage of the communication process, it is indeed a miracle that effective communication ever occurs. Even the environment or the receivers  emotional state can affect the decoding of the message, for example, distractions in the room, discomfort on the part of the receiver, or stress or anxiety that allow the receiver to insert subtext that the sender didnt intend. Knowledge of social or cultural contexts can hinder the receiver from picking up cues or responding appropriately as well. Relational contexts can color a message, too, as messages from close friends could be received differently than a message from a work supervisor. Importance of Feedback When its not clear to the sender that understanding has occurred on the part of the receiver, communication continues, for example, through follow-up questions from either party, further discussion, or the sender giving examples, rephrasing the information, or other means of clarification to get the sender and receiver on the same so-called wavelength. In a presentation, the sender might show charts or images to make a point more clear to the audience or reader. The more cues and channels that the receiver has and is open to receiving is often better; for example, it can be easy to misconstrue tone or subtext in an email or text message, while that same message would come through clearly if the receiver hears the persons voice or is speaking with them face to face.   In the book, Planning, Implementing, and Evaluating Targeted Communication Programs, authors Gary W. Selnow and William D. Crano note that body language and tone arent just communication on the senders side: Feedback in the interpersonal setting provides a running account of a receivers reception of a message. Obvious cues such as direct questions show how well a receiver is processing the information. But subtle indicators also may provide information. For instance, a receivers yawn, silence when comments are expected, or expressions of boredom suggest that selective exposure gates may be in operation. A receiver also may have tone and subtext in the feedback given to the sender, such as responding with sarcasm or anger, which might be missed if the feedback is text-only  but likely would not be missed if the parties can either see or hear each other or both.

Lap Lab Report Example | Topics and Well Written Essays - 500 words

Lap - Lab Report Example Turbidity, temperature, pH level, oxygen concentration, hardness, and concentration of elements like aluminum, nitrogen ions, phosphate ions, and ammonia molecules are examples of determinants of water quality (Miller and Spoolman, p. 532). Water sample was collected on Cherry Creek using a wide mouthed jar and the jar rinsed three times. The jar was then held from its base, immersed in water and then turned into the water current. Water was allowed to flow into the container for 30 seconds and filled up to the turbidity line. Turbidity chart was then held against the container and comparisons made to determine the water sample’s turbidity level that was recorded. Tests were then conducted for alkalinity level, pH dissolved oxygen, hardness, temperature, and nitrate and phosphate levels. Results were recorded for each measurement. The water sample reported a turbidity level of 20 jhu units, a value that is far beyond the recommended level of less than 1 jhu. The concentration of dissolved oxygen that was reported at 5 ppm is consistent with the recommended level of between 4 and 5 ppm. The alkalinity evel of the water sample was recorded at 400 ppm, far above the minimum recommended value of 30 while temperature was recorded at 160 c, a comparatively lower value than the recommended 250 c. The hardness measure also superseded the recommended minimum value of 60 ppm while the reported pH level was within the recommended range of between 5 and 9 units. Nitrogen, phosphate and ammonia levels were reported at 3, 2, and 0 units, values that are within the recommended levels of 3, 2.25, and 1.5 units respectively (Twort, Ratnayaka and Brandt 222- 225). The sample’s low temperature was lower than the recommended levels for water quality. Its biological properties, as reported through turbidity level, also identify excess pollutants and hence poor quality. The chemical properties in alkalinity level, pH level, and

Defining Culture Essay Example | Topics and Well Written Essays - 1250 words

Defining Culture - Essay Example Social cultures are the arrangements that exist between people who share a cultural practice or people from a common organization (Cole 56). They are used to place people into groups thus making it easier to identify their social belonging. Social cultures are defined by the activities that are carried out in a social setup. An example of a social structure is the western culture which was initially popular because it led to the oppression of women. Women in this social setup were dominated by the male gender. They were denied the chance to practice their social rights as well as cultural values. This made the female gender to grow up with low self-esteem as most of the women in this social background were left to work as secretaries and waitresses (Cole 56). However, the advancement of technology has changed this cultural practice and given women equal chances to engage in a variety of social and economic activities thus creating competition in the society. This portrays that cultur e is indeed a perpetuating phenomenon since it can be altered by the change of environment, in this case, the advancement of technology and the change in generations. The Shirazi organization is a business organization that is rich in cultural values, norms, and beliefs. It is an organization that brings together people from various denominations to a common agreement and thus instills certain beliefs in them that help them build up a social capital. The aim of the organization is to provide its members with common belief and mentality that helps them build up a prosperous society and business structure. The organization is a non-material type of an organization whose ambition is to create a social group with traditional norms, values as well as symbols and develop the members into becoming ambassadors of social and economic development.  Ã‚  

EFFECTIVENESS ON TRAINING AND DEVELOPMENT Essay Example for Free

EFFECTIVENESS ON TRAINING AND DEVELOPMENT Essay This survey will be kept entirely confidential and is designed to solicit honest and candid feedback that will be used as a baseline for further and on-going work that will be done to improve overall organisational climate. Dear Sir/Madam, Thank you for taking part in this study. I am a MBA student in conducting analysis study on Training and Development in this organization. The basic purpose of this study is to identify effectiveness of the training and development imparted by you and its results in the performance of the employees. Kindly take some of your valuable time to fill out the questionnaire. Thank you for your valuable time. PERSONAL DETAILS Name : Gender: Q1) Does your company organises a training and development programme? Yes No Q2) Does your organisation identify the training needs for employees? Yes No Q3) How often training programmes organised in your company? Quarterly Half yearly Annually Every 2 years Q4) How well do you participate in various training programmes being conducted in organisation? Highly Fairly well Not always Q5) Training programmes help to improve the performance of employees and productivity of organization? Strongly agree Agree Disagree Strongly disagree Q6) Do you agree that your company have well designed training policy? Strongly agree Agree Disagree Strongly disagree Q7) Training programmes helps to increase your motivation? Strongly agree Agree Disagree Strongly disagree Q8) Training programmes improved your confidence towards work? Yes No Q9) Do you think training programmes are helpful to you in gaining new idea? Yes No Q10) Who in your opinion should give training? Expert from outside Internal faculty Personal department Supervisors Q11) Training helps to reduce stress at work? Yes No Q12) Is there any emphasis given on development of leadership skills through training programmes? Yes always Sometimes Not always Q13) Does the training programmes help you in good decision making at your jobs? Yes No Q14) In your opinion which method of training is useful for your organisation? On the job training Off the job training Q15) How did the training programmes benefit you during your service? Appreciation from superiors Improvement in work Quality enhancement Improvement in attitude Q16) Are you always motivated and looking forward for new training programmes after each programme? Yes always Sometimes Not always Q17) On the whole how will you rate the training programme being conducted in your organisation? Very good Good Satisfactory Poor Very poor Q18) Does the present system of training need any modification? If yes what are the suggestions to make future training programmes more effective?

McDonaldization :: essays research papers

sociologist George Ritzer argues that the relationship between McDonald’s and our society runs even deeper. Beyond its commercial propaganda and symbolism, Ritzer says, McDonald’s is a potent manifestation of the rational processes that define modern society. Ritzer warns that the spread of such "rationalized systems" has had irrational consequences, not least of which is the "disenchantment of the world," a situation in which rationality takes over, leaving no room for the mysterious, unpredictable qualities that make us human. Ritzer’s scholarly work has been heavily influenced by German sociologist Max Weber, who feared that bureaucracy would spread until society became a seamless web of rationalized institutions from which there would be no escape. At the time when Weber wrote, in the early twentieth century, totalitarianism was the biggest threat to individual freedom. In the 1980s, Ritzer thought to apply Weber’s theories about rational systems to a very different threat: the proliferation of fast-food chains. When Ritzer began writing and talking about the dangers of "McDonaldization," he struck a nerve: some agreed with him, but many others rushed to defend the pop-culture institution. He went on to write a social critique on the subject, applying sociological theories to the culture in a way that lay readers would understand. The McDonaldization of Society (Pine Forge/Sage Publications) was successful enough that he wrote several follow-ups, including The McDonaldization Thesis and Enchanting a Disenchanted World (both Sage Publications). Ritzer’s most recent book is Explorations in the Sociology of Consumption: Fast Food, Credit Cards, and Casinos (Sage Ltd.). In addition to writing about sociology for a general audience, he teaches at the University of Maryland, where he is a distinguished professor with numerous academic awards and volumes to his credit. We met for this interview on a beautiful fall day at Ritzer’s home in Maryland. A breeze blew outside, picking up red and yellow leaves and twirling them across the grass while we sat inside discussing the disenchantment of the world. Jensen: What is "McDonaldization"? Ritzer: It’s the process by which the principles of the fast-food industry -- efficiency, predictability, calculability, and control through technology -- are being applied to more and more sectors of society in more and more parts of the world. Predictability: An Egg McMuffin in New York will be the same as an Egg McMuffin in Chicago. Customers can expect no surprises, neither pleasant nor unpleasant. Workers, too, behave in predictable ways. Those who interact with customers have actual scripts to follow.

Personal Values Development Essay

In each and every day of an individual’s life he or she has to face various kinds of decisions. He or she has to make simple choices like the clothes to wear for a particular day or the right food to eat. There are also crucial and important decisions that can change his or her life such as choosing a career path or moving to another state. Nevertheless, individuals also have to assess the way in which they will deal with particular situations as well as their interaction with other people. In these instances, it is very important that every individual has a particular ethical standard that he or she must adhere to. These will serve as a basis in which a person could be guided according in his or her decisions and actions. It is also important to realize that in almost all of the choices that a person made there are corresponding consequences that will directly or indirectly affect the person who made the decision and even other people. Being the case, it is vital that an individual’s decision-making process is governed by ethical standards. Personal values can be considered as an ethical standard of an individual. These are the morals and principles that he or she believe and uphold. His or her judgment is usually based upon these personal values that he or she stands for. In the process of his or her interaction with other people as well as his or her stance regarding specific societal issues are usually guided by personal values. Simply put, the personal values of an individual govern his or her behavior. The development of these personal values does not happen overnight. In order to enhance the personal values of an individual ample amount of time is needed and important factors around him or her must also be given due consideration because these greatly influence the formation of his or her morals and principles. Personal values tend to developed as an individual matures. The level of maturity of an individual that is enhanced by the different situations and challenges that he or she went through also contribute to that person’s perspective and attitude ethical behavior. The formative years of a child is the most important phase by which values and principles could be instill in him or her. It is during this time that a child simply obeys and believes in almost anything that a parent or other adults would teach him or her. This could be exemplified by my personal experience when I was still a kid. I remember that my parents applied the concept of reward and punishment in disciplining me when I was just a young child. They would give me things that I want like toys and food such as chocolate and candies as long as I follow what they instructed me to do. My mom would usually say that I am doing the right thing that is why I should be rewarded. On the other hand, whenever I disobey their wishes like when they told me not to play in the mud, I would be reprimanded. They would punish me by spanking me and then explaining why they have to result to such action. Due to these, at a young age, I learned that if I do what is right then I would reap the benefits of it while doing the opposite would entail consequences that I must suffer from. As such, it developed in me that in order to acquire good things I must do what is right. When I was in pre-school, I started to interact more with kids that are around my age. I can say that my teachers at that time influenced some of the values that I formed in my life. Every recess period, most of the kids like me would usually spend their time in the playground. Almost all of the children were allowed to bring their favorite toy at school. One time, when I was playing with my toy, a classmate of mine approached me and asked if he can see it. At first, I was hesitant to let him borrow it but then our teacher approach me and convinced me that I should share it with him. My teacher further explained that for other people to also lend me their toy I should also do the same thing to them. This was one of the instances that I realized the principle of reciprocity wherein in order for you to be treated nicely you should also do the same for others. An individual get what he or she gives out (Maxey, 2005). This principle of reciprocity was further developed in me when I started to become aware of my religious faith. My family gives importance to our religion, which is why it has become part of their responsibility in rearing us to also enhance our spiritual growth. Our religion has played an important role in their method of disciplining us. They would see to it that the rules and regulations that they impose upon us coincides with our religious teachings. One of the most important lessons that I will always remember is the Golden Rule. The idea of the Golden Rule is also similar with the principle of reciprocity wherein it states that â€Å"Do not do to others what you would not like yourself† (Teaching Values, 2000). I also found out that this exact teaching also exists in other religious belief. This value was instilled in me in a sense that most of the time before I do something I always think of its possible consequences. I would place myself in the shoes of other people and analyze what I would feel if this particular action is done towards me. Since then I became conscious of my decisions. This could be best exemplified by my idea of respect wherein in order for other people to respect me I must also give the same courtesy to them. However, I later found out that not all people are guided by this same kind of principle. There are those who would still do you harm regardless of whether you do good things to them. I found this the hard way when I was in high school. I experienced interacting with students who are considered as bullied of the campus. During my freshman year, they approached me in this good natured manner and I thought that they were actually trying to be friendly to me. Later on, I realized that I was just part of a joke wherein they would ask me to do a lot of things for them like their school works and asked me to run errands for them. The time came when I had enough of such kind of maltreatment and I started to stand my ground and told them that I would no longer obey any of their orders. At first, they were shock with such kind of reaction coming from me but later on they just let me go as they no that they could no longer bully me. In this situation, I realized that there are instances that the golden rule is not always applicable because even though you behave properly toward other people there are still those who would take advantage of you. Due to this, I also realized when to fight and stand your ground in defending your right especially when other people are violating it. As I grow older, I become exposed with more harsh realities of the world. There are situation wherein people tend to put their selves in an advantageous position at the expense of others. I experienced this kind of event when one of my classmates encouraged me to cheat in one of our exams. He told me that he got the set of questions from one of his friend who was in charge of the copying machine. This classmate of mine asked me to help him in answering the questions. In doing so, we are both sure that we could get high grades for this subject. However, doing so would be very risky not only for us if we get caught but also for our other students who are also taking that subject because the teachers would automatically impose a re-test and will surely make a harder exam questions. The situation would indeed be beneficial for me and for my friend if we successfully accomplish it but it would be detrimental for many people if not. The costs in this situation are greater than its benefits. As such, I decided not to participate in this kind of cheating and I was able to also encourage my classmate not to do it. The influence of my family, religion, and educational institution as well as the various events that I have to go through was able to help me in developing my personal values. My personal values tend to focus on doing what I deem is right and just that will not only benefit me but also take into consideration the welfare of other people. Having this kind of morals and principles are very essential especially when the time comes that I already have to pursue a career in my chosen field of profession. This would help me in dealing with various kinds of people that have different personalities and attitude from each other. Moreover, this would also guide me in making decisions and choices when it comes to the challenging situations that I will encounter I my future endeavors. My personal values also adhere to the principles of some theories of ethics. The morals that I adhere to during my childhood days up to my older years is greatly exemplified by the ideas of Cognitive Moral Development. As proposed by Lawrence Kohlberg the idea of ethics could be acquired through education. Just as people develop other aspects of their being, they could also develop ethical values. As an individual matures, he or she has to go through different stages of ethical thinking that helps him or her to know oneself better. A person strives to make the next level better than the previous one in his or her process of moral development (Northern Arizona University, n. d. ). This described the development of my personal values that improves and become wider and diverse as I get older. My values in life that follow the principle of reciprocity and the teaching of the Golden Rule could be linked to the Universalism theory of ethics. The Universalist perspective explains that ethical principles should be applicable to everybody and not merely to an individual or group of people (Routledge Encyclopedia of Philosophy, 2002). In the same manner, the concept of reciprocity and the Golden Rule is similar to the Universalism theory of ethics because it gives emphasizes that an action made by one person should also be applicable to other people. An individual should put his or her self in the position of others to see if such decision or action is also agreeable to them. Lastly, the instance wherein I gave importance to the welfare of the majority of schoolmates instead of the benefit my friend and I will get from cheating follows the tenets of the Utilitarian theory of ethics. Utilitarianism asserted that a right act is the one that gives the greatest amount of good as compared to evil for all people concern (Northern Arizona University, n. d. ). In this sense, I was able to apply the utilitarian concept in the development of my personal values. The development of an individual’s personal values is largely dependent upon many aspects. Some essential factors are the span of time and level of maturity of a person. This allows him or her to interact with other people and experience various events. In relation to this, the people around an individual like his or her family and friends also have a great influence in the formation of his or her values in life. Different institutions like the church and school also help in molding the morals and principles of a person. In all of these, it can be said that personal values are something that an individual can learn, change and enhance in order for it to adhere to the beliefs that he or she uphold. Having this personal values are indeed important to guide a person in his or her journey in life.

Porfirio Diaz’s leadership tactics Essay

†¢ Diaz was able to manipulate other politicians as well as his surrounding leaders. He created great relationships with regional leaders, reminding them that the growth of Mexico’s economy would also create economic growth for them. [1] †¢ Diaz created peace among the Catholic Church supporters, and opponents. Diaz enforced new laws, reforming church privileges. [2] †¢ In order to boost the economy, Diaz looked to foreign investment. He gave tax breaks for international investors, used foreign capital to pay for infrastructure, and always encouraged trade with other countries (i.e Britain, United States, Germany, etc.). [3] †¢ To maintain political power and approval, Diaz regularly jailed those who spoke out against him or his policies, resulting in many editors and writers being imprisoned and opposing leaders â€Å"disappearing†. [4] Porfirio Diaz’s Presidential Terms †¢ Diaz served as president first in 1876, though the public realized his love of power, and elected a new president, Gonzalez, after Diaz’s first term. After a term of Gonzalez, Diaz then reclaimed presidency, and stayed in power from 1884 to 1910, a grand total of 30 years. [5] †¢ Diaz eventually lost power in 1911, after several public uproars and criticism’s about Diaz came forth, and the Maderistas took up arms against him. Soon, a revolution at the battle of Casas Grandes, took place, defeating Porfirio Diaz. [6] Juan Manuel de Rosas accomplishments †¢ Rosas walked into a politically unstable, Argentina. To fix this, Rosas believed in a greater amount of power for the governor. Through doing so, Rosas became a tyrant like leader, similar to Diaz. [7] †¢ During his reign, Rosas increased exported beef and hides, ended the ongoing civil wars, obtained much more land, and declined foreign debts. [8] Leadership Style of Rosas †¢ Rosas was extremely oppressive, not always being sympathetic or thoughtful, often showing no mercy to those whom he though betrayed him. [9] Analysis The Caudillos Juan Manuel de Rosas and Porfirio Diaz are two extremely powerful men in Latin American history, each changing different things about their country in different ways. However, one thing is consistent when analyzing both; they were masters of political power and maintained it better than most leaders. The rise and preservation of power does not come from simple charisma or character. Each leader devised strong strategies and processes, ensuring them the necessary support to rule a country for such an amount of time. After first being elected president in 1876, then losing his position to Gonzales, Diaz then reclaimed the presidency from 1184 to 1910, meaning he remained in power for a total of 30 years. [10] Diaz did this by manipulating others around him, including other authorities as well as the public. Those who did not agree with Diaz or spoke out were punished. Many were imprisoned or found disappearing[11]. Aside from the public, Diaz also took care of threatening opposing authorities by creating great relationships with regional leaders.[12] These relations, military power, and strive for strength created the everlasting regime of Porfirio Diaz. Like Diaz, Juan Manuel de Rosas grew to be extremely powerful during his country of Argentina’s, time of need. Again, being similar with Diaz, Rosas, while powerful, was also oppressive, as many Caudillos of the time soon became. Through a letter written by a citizen to Juan Manuel de Rosas, in which the man pleads for his daughter’s safety, Rosas is unmoved by the article and executes the daughter.[13] This is a prime example of the leader ship style of Rosa. Though, it does raise the question that if he was so oppressive and powerful, why was he in office for so long? When Rosas arrived in Argentina, political chaos was obvious. In order to ensure stability, Rosas implemented many changes in the government, including giving more power to the governor, which in turn, saved Rosas job for the future, allowing him to become a tyrant like leader.[14] Both of these Caudillos illustrate human’s crave for power, and the manipulation, deception, and devilish processes that can be used to maintain this power. We can see both of these men as great leaders, as they thoroughly accomplished what they decided was best. We can also see them as great lessons, teaching us of the dangers of leadership and the risks it often involves. Conclusion The view of past and present Caudillos will consistently change with the person the view is from. However, one thing is clear. Juan Manuel de Rosas and Porfirio Diaz were two Caudillos of political excellence, maintaining a long and influential regime. This was accomplished by both, through their personal triumphs over the previous government of their nation as well as a triumph over threatening authorities around and within the nation, such as Diaz regularly jailing those who spoke out against him or his policies. Rosas and Diaz both knew what they wanted and had valid processes in accomplishing this; though the moral values of their actions are up to discussion. This situation is common throughout history, including skilled leaders such as Hitler, Stalin, and Castro. Juan Manuel de Rosas and Porfirio Diaz display patterns of the past and expectations of the future.

3 Problematic Parallel Lists

3 Problematic Parallel Lists 3 Problematic Parallel Lists 3 Problematic Parallel Lists By Mark Nichol When listing within a sentence, take care in sentence construction to employ conjunctions and punctuation correctly to achieve proper parallel sentence structure, as discussed in the discussion and revision of each of the following flawed sentences. 1. Smith worked as a chess coach, tutor, and led overnight camping trips. This sentence lacks a verb corresponding with tutor, just as worked is associated with â€Å"as a chess coach† and led pertains to â€Å"overnight camping trips,† as in â€Å"Smith worked as a chess coach, acted as a tutor, and led overnight camping trips.† It appears, however, that the writer intends worked to apply to tutor and â€Å"chess coach† in parallel, with both supported by â€Å"as a,† but the punctuation does not allow this construction. For the statement to be syntactically valid, tutor must be preceded by a conjunction and its own article: â€Å"Smith worked as a chess coach and a tutor and led overnight camping trips.† (If the second a is omitted, the implication is that Smith was a chess coach and a chess tutor; the sentence works this way only if tutor and â€Å"chess coach† are transposed so that tutor is not mistakenly linked to chess.) 2. Regulatory technology aims to make regulatory compliance more integrated, streamlined, and less costly.   The first and third adjectives in the list are provided comparative modifiers, and the implication is that streamlined shares more with integrated, but the comma prevents that association. In order for integrated and streamlined to share more, they must be treated as a phrase separated by and and both commas must be omitted: â€Å"Regulatory technology aims to make regulatory compliance more integrated and streamlined and less costly.† Alternatively, integrated can be assigned its own instance of more: â€Å"Regulatory technology aims to make regulatory compliance more integrated, more streamlined, and less costly.† 3. Firms need to ensure that workflow, queue management, control reporting, exception management, efficient and streamlined processes are in place.   â€Å"Efficient and streamlined processes† is intended to be understood as a factor equivalent to the other four listed beforehand, but the writer has mistaken and for the conjunction that necessarily precedes the final item in the list. Because it is within the final item, another conjunction is required: â€Å"Firms need to ensure that workflow, queue management, control reporting, exception management, and efficient and streamlined processes are in place.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:How Many Tenses in English?50 Latin Phrases You Should KnowPreposition Mistakes #3: Two Idioms

Dinosaur Exhibits at the Royal Ontario Museum

Dinosaur Exhibits at the Royal Ontario Museum Name: Royal Ontario MuseumAddress: 100 Queens Park, Toronto, CanadaPhone Number: 416-586-8000Ticket Prices: $22 for adults, $19 for children age 15 to 17, $15 for children age 4 to 14Hours: 10:00 AM to 5:00 PM Monday to Thursday; 10:00 AM to 9:30 PM Friday; 10:00 AM to 5:30 PM Saturday and Sunday About the Royal Ontario Museum The Royal Ontario Museum in Toronto recently unveiled its brand-new James Louise Temerty Dinosaur Galleries, which features full-sized reproductions of over 20 dinosaurs, as well as avian and aquatic reptilesincluding a skeleton of Quetzalcoatlus (the largest pterosaur that ever lived) swooping down from the ceiling. Among the most popular specimens here are T. Rex and Deinonychus, as well as a huge Barosaurus and various hadrosaurs, such as Maiasaura and Parasaurolophus. The curators of the Royal Ontario Museum make sure to stay on top of the latest dinosaur discoveries: for example, this is currently the only place where you can see a specimen of Wendiceratops, a horned, frilled dinosaur announced to the world in 2015. This relatively pint-sized (only two tons or so) ceratopsian was discovered by a team including a noted Royal Ontario paleontologist, working with colleagues from across North America. If youre not sure a trip to Toronto is worth the expense and effort, you may want to check out the virtual tour offered on the museums website. Its not the same as seeing the dinosaurs up close, but it will at least give you a good idea whether you can while away an hour or so with your kids, before going to see other exhibits. The fossil collection of the Royal Ontario Museum doesnt begin and end with dinosaurs. A gallery devoted to Triassic life forms is scheduled to open in 2009, and visitors can currently see numerous fish and invertebrate fossils, as well as specimens of the dinosaurs successors in the The Age of Mammals exhibit. Other attractions include Continents Adrift, which examines the drifting landmasses of the Mesozoic Era, and the self-explanatory The Evolution of Birds.

Global Environment of Business Essay Example | Topics and Well Written Essays - 6000 words

Global Environment of Business - Essay Example It would be wise to look into dividing the development into two components with an Asian software development for less critical components of the software to take care of issues with customers that are not in the same time zone as those of the software development team in the United States. The use of an Asian development team also allows for global infrastructure embracement wherein it satisfies all the components of PARC. The advantage of Option 1 is in the recruiting section that would look into recruiting outside of North America and hire international project managers to handle international projects. This could work well within the scope of not necessarily having a VP of software development in Europe, but could have the project managers report to the VP of software development within North America. Option 2, although viable in the sense that the organization needs to be streamlined between North American and European management teams it is not necessarily a wise move to move to hire additional Vice-Presidents for operations with respect to Europe and North America, but rather review the current managerial functions and fix areas of redundancy and focus on how each of the departments can be utilized in a more streamlined fashion. One of the areas that require further discussion in the area of recruitment with respect to the areas that ZAK-Squared is recruiting in. Although it is important for cultural diversity and following employment standards, it is important to look at the bottom line in hiring in the countries that have a large increase in the standard of living. In such countries as Asia, it is less expensive to hire programmers, but, there are items that are required for staff with respect to compensatory measures. For instance, in India, women are automatically driven home via taxi in the evening for safety reasons. This needs to be considered

Probing into Internet Culture as New Media Essay

Probing into Internet Culture as New Media - Essay Example Our first question is whether newer forms of technology seek to belittle traditional fields and disciplines. In this respect, we talk of how Plato in his book Phaedrus stood staunchly against writing, as a new form of technology. From here we continue analyzing how computers and the internet, an integral aspect of the phenomenon of new technology and an advance over writing and printing, manipulate the human thought process. The study will be based on how technological advances have faced stiff reaction from the time of Plato. While Plato voiced his reaction against writing as a technological advance over the traditional tool of oration, modern writers criticize the effect of the internet, as an advance over writing, on human memory. Our essay will comprise of a thorough analysis of the boons and curses of the internet on human life today. We will make significant probings into past and present research including literary sources on 'internet culture' to see how it dominates human thinking. We will analyze the literary and online resources to understand the workings of the internet as an aspect of modern technology. Here, we try to see how advances towards technology had been regarded as a social contagion from ancient times. Plato, the classical Greek philosopher, argued in favor of the 'superiority of the spoken word' over writing as a new technology, which had a detrimental effect on human memory. Those who received partial information without instruction remained mostly ignorant. The philosopher debated in his book Phaedrus, through the words of Socrates, about the 'myth of the invention of writing', which often resulted in forgetfulness and the loss of memory. (Plato, Hackforth 156-159). Writing is described as a pastime instead of 'serious business' and importance is given to dialectics, which is ingrained in the souls of men. (Plato writes on the dangers of writing, 2006). Now the question is what Plato would have thought about the internet (Plato's complaint, 2000) Plato's reaction against writing probably anticipated the modern day response towards the computer and the internet. Plato believed that writing isolated man from society. Likewise, computers are perceived as mediums of separating man from social gatherings. Writing is an integral part of our lives. We do not see it as a product of modern technology. Modern tools such as pen, paper, ink and paints are used in case of writing. Writing undermined the power of the word centuries ago. Computers, a technological advance over writing are perceived in the same light now. (Ong, 77-94). Walter Ong specified that, writing or other artificial modes of technology had an enhancing effect on the human mind. He asserted that alienation from society, which writing provided, was required for enhancing the conscious. Writing and computers, he said was the most effective way of technologizing the word. After the word is technologized, the technological means cannot be criticized. Arguments, however, counteract the aforementioned stance about technology. We will mainly focus on how the technological boom, which has swept many a nation, the world over, has a debilitating effect on the brain and human memory. The internet is an encyclopedia, offering

Web Sites. The Web development methods Essay Example | Topics and Well Written Essays - 1250 words

Web Sites. The Web development methods - Essay Example As Taylor writes, "Over the years, web sites have become quite a phenomenal and developers are developing web sites using an ad hoc approach, which is causing problems. Developing efficient web sites requires meeting user needs by producing high quality web sites. One way of solving the problems developers are having is by developing a web development process for developers to use." (Taylor, n.d.)The web development methods include a process that describes the steps to follow during development of web sites. The web site development process is driven by use cases that are created based on user requirements, that's why it's so important to build up comprehensive user requirements. As Tran writes, "Requirements and specifications are very important components in the development of any embedded system. Requirements analysis is the first step in the system design process, where a user's requirements should be clarified and documented to generate the corresponding specifications." (Tran, 1999)According to Kaner et al. cited in Sisson (2002), "A requirement is an objective that must be met. Planners cast most requirements in functional terms, leaving design and implementation details to the developers. They may specify price, performance, and reliability objectives in fine detail, along with some aspects of the user interface. Sometimes, they describe their objectives more precisely than realistically." Website projects are usually done on tight schedules, with limited resources, and without a well-defined approach for achieving usability. For many developers it's easy to dismiss usability methods as an unnecessary overhead cost. But usability methods can be integrated efficiently and effectively into each stage of the website design process. Employing this process, and by using forms, checklists, and other tools to improve communication and workflow, website projects can be managed successfully achieving a highly-usable product. (Gergle, Brinck, Wood 1999) One very useful technique for implementing usable website requirements described by Rhodes (2006) is Pareto Principle. He writes, "Usability provides another benefit to product teams. It is very likely that you have one or more people on the team who live and die by the Pareto Principle. Everything is defined in terms of the 80/20 rule, where the majority of issues seem to stem from a small fraction of items. Similarly, most of the value seems to come from just a few features or functions." Various literature (Bolchini and Randazzo 2005; Tran, 1999; Cockburn, 2000; Courage, Baxter, 2004; Lauesen, 2002) mention 3 phases of user requirements life-cycle in web site development: Requirements Identification, Requirements Analysis and Requirements Definition/Specification. Requirements Identification Requirements Identification is the requirements engineering task during which raw new potential requirements are identified. The typical responsibilities of Requirements Identification are to: Identify the desires, potential needs, and expectations of the application's stakeholders. Transform these desires, potential needs and expectations into potential new raw (unanalyzed) requirements. (Cockburn, 2000; Lauesen, 2002) Requirements identification typically involves the requirements team performing the following steps: Identify possible sources of requirements, such as stakeholders, experts, reusable requirements and requirements specifications, documentation, etc. Interview customer representatives, user representatives, domain experts, marketing personnel, and user support agents. Observe representative users at work. Informally identify and capture the resulting potential requirements. (Cockburn, 2000; Lauesen, 2002) Requirements identification for website development can typically be performed using the following techniques: Website Studies. Reverse engineer requirements from legacy websites, competing websites, similar websites, and website databases. Textual analysis of websites (e.g., noun/verb for object/operation, shall/must/will for

Customer Service Quality To Gain Customer Satisfaction Tourism Essay

Customer Service Quality To Gain Customer Satisfaction Tourism Essay This study investigated the customer service quality to gain customer satisfaction of Travelodge Covent Garden. As per I know, this is the first student research based on customer service quality to gain customer satisfaction at the Travelodge London in Covent Garden. This study was to examine customer service quality of hotel, Impact of customer service quality to gain customer satisfaction, Importance of customer service policy and importance of employee training to improve customer service quality. A questionnaire was circulated in electronic form to 250 customers those who stayed at Travelodge Covent Garden hotel from April to September 2010.Only one fifth (#50) of the total customers were the actual respondents .09 employee of Travelodge Convent Garden were involved in this research. That means 59 completed questionnaires were collected. The respondent customers of Travelodge Covent Garden London, provided information of their visit, customer service quality, degree of customer satisfaction, worst thing that can not satisfy customer, why they choose this hotel and their opinion about the employee of this hotel. The respondent employees provided information how they improve their customer service quality and how they motivated their customer to come to this hotel. The picture of this study was not straight- forward; some differences which were quite different than common supposition were come out. The study found that customers were expected to get high quality of customer service provided by hotel staff. From this study it could be said that that customer service quality of this hotel is good but their room service quality fail to get customer satisfaction. Based on these findings, some recommendation had been pinched. It was recommended if business want to get competitive in todays global market they should concern about their customer service policy by providing training to their employees, as research shows that only trained employee can provide better service to their guests. Customer service manager should concern that their customer will get better customer service and at the same time standard room. 1.0- Introduction: The main aim of this study is to report the impact of customer service quality to gain customer satisfaction of Travelodge Covent Garden. With so much competition in todays global economy, customer service is necessary for any business. In todays increasingly competitive hospitality sector, every organization marketing strategies and tactics is to make profit and contribute to the growth of organization. Customer service quality is a comprehensive issue that effects all organization. Does not matter how big or small the organization is or what is their interest. Todays business world, not necessarily hospitality organization, all organization are interested in evaluating and implementing marketing strategies that aim to improve customer service quality to gain customer satisfaction which will help them to be differentiate from other. Customer service is a kind of service which involves a series of work designed to get customer satisfaction. It is one of the most important elements of the marketing mix for products and services. To stay in the competitive market organizations have to consider that customers are not only interested for product or service but also have some concern of how they are getting it. Customers are more educated, more aware about their money. Their expectation of the organizations and the people they buy from is much higher, they want better customer service. Customer service provides an income for the business, it also provides feedback, which can help the organization to improve service delivery on products, improve customer service bring up to date marketing, Production and transference equipments. In this assignment my problem statement is Does customer service quality play a vital role in order to gain customer satisfaction at Travelodge Covent Garden, London? Quality service is the key to a successful hotel business. When customers get better services from a hotel they become satisfied and want to come back at the same hotel when they needed. A satisfied customer will often be a repeat customer. Also that customer may tell other people and referred them in the same hotel where they get great service, which is one of the cheapest effective advertising for that particular hotel. Travelodge Covent Garden is one of the greatest budget hotel situated in the heart of London. With Travelodge, consumers can expect an easy, calm, stress-free experience and reliable standards of quality and service. Travelodge provides them the best budget hotel which has the spatiality of good customer service and room quality. 1.2- Research question: This study is set up to answer the following research questions: 1. What is the definition of customer service? 2. Discuss the importance of having great customer service in hotel. 3. What are the most important principles of great customer service? 4. How to improve customer service in hotel? 5. How customer service builds loyalty and profit? 6. Why hospitality organization such as Travelodge Convent Garden should assess the success of their customer service policy and how this organization can use this to improve the provision of staff training and development. 7. What are the disadvantages of negative customer service? 1.3- Significance: 1. Customer service is a service which principally helps an industry to keep a deep understanding with customers and manage their customers information to understand what is the need and want of their customers. 2. This project will help an industry to improve their customer service. Customer service can make or break a business. 3. This proposed study has also vital significance for evolution of theories of customer service which would help hotel organizations to adopt effective marketing strategy. 4. This research is beneficial to get some reason of having a good customer service policy in business. 5. This research has managerial implication, as managers can get advantage and have better understanding of their customers. 6. It provides that high quality of customer service create loyal customers which are beneficial for the future of hotel. 7. Apart from the above mentioned significance, this research will give me a chance to explore my ideas and views, as a post graduate diploma in hospitality and tourism student which will help me to gain knowledge for my future profession. 1.4- Research Objectives/Goals/Aims: The objectives of this study are to examine customer service management as a competitive advantage for hotel business. The research aim and objectives explored in this study are: 1. To help the hotel to enhance their competition. 2. To review literature on customer service and its effectiveness. 3. To get loyal customers and to build good reputation and image of hotel. 4. To evaluate competitive advantage of Customer service. Customer service is as important as product quality of hotel. 5. To examine whether hotel business adopts customer service management as a tool to keep customer longer to increase revenue. 1.5 Ethical implications: Ethical insinuation in a research is principally to carry out the research in a moral and responsible way. As a researcher I must discover a reasonable way of what methodological theory recommends and what is ethical possible from practical viewpoint. As a researcher it was always attempted to continuance objectivity by making sure all data were collected accurately fully. Some ethical issues I took into consideration are: a. Ethical treatment of participants: I designed my survey questionnaire in such a method that respondents do not suffer discomfort, awkwardness or loss of privacy. In order to protect the respondents I clarified the respondents about the benefits of this research and the participants rights and protection. b. Anonymity and Confidentiality: I offered complete anonymity and privacy to all participants in my research. During the time of my survey questionnaire I never asked name, address or any personal information which might recognize the specific person. All data which I collect kept confidential and used for only research purpose. 1.6 Hypothesis: Good customer service can help this particular hotel to beat the competitors between the hotels. In todays world market it is as important as product quality of hotel. It can make or can break. By providing great customer service quality a particular hotel can get repeat customer or loyal customer which is helpful to save money that might be spent on advertising. Repeat business and word of mouth advertising are the best ways of maintaining a healthy business. 2.0 Literature review: Reviewing literature is essential for assignment. It can critically form the foundation on which research is built. According to Jankowicz (cited in Saunders, M.et al.2007) literature review is a review which is written for project report should therefore be a narrative and critical analysis what other authors have written. This literature review will introduce the concepts of customer service, importance of customer service, and development of customer service which can help a hotel organization to gain customer satisfaction and to be profitable in competitive hotel business. 2.1Definition of-customer service: Many researchers have difined customer service quality in different ways. Customer service is the stipulation of  service  to  customers before, during and after a purchase. According to Jamier, L. Scott. (2002),  Customer service is a progression of actions designed to enhance the level of customer satisfaction that is, the feeling that a product or service has met the customer expectation. The book  Rules to Break and Laws to Follow is written by Don Peppers and Martha Rogers, Ph.D. in 2008.In this book they write that customer never forget the services that they get from an organization. Sometime their trust can be destroyed when they do not get proper service quality or it can be destabilized one day at a time, with a thousand small demonstrations of incompetence. In todays hyper-competitive business environment, Customer service quality is a significant factor that helps in differentiating service products. According to various literatures, satisfaction of customer is obtained with the escape of high quality service and products. Now consumer are more educated, better informed, more value conscious and demand more for their money. Their expectations of the companies and the people they buy from are much higher. In short, they want better customer service. 2.2 Importance of Customer Service quality: Marquardt (1989) points out that Customer service quality improvement becomes the most valuable fact in the service industry .This service quality can improve productivity, decrease the cost, build customer satisfaction and increase profit for organization. This is one of the greatest keys for the success of a business. It can literally make or break business. In business, if anyone wants to generate profits by selling their products and services to people who need and want to buy. Customers want to know how the organisation or hotel industry can make their lives better or easier or how the organisation can relieve them of their pain. Customer service is the most important function in todays hospitality industry. Many researchers(Olsen2002;kang,Nobuyuki and Herbert,2004;soderlund and Ohman,2005) stated that good customer service quality have been correlated to customer behavioural intentions like purchase and loyalty intention, willingness to spread word of mouth. Those customers who experience good customer service from a hotel are likely to return to this hotel and even spend more money at other attractions in the area. Jones and Farquhar (2003) told that good customer service quality make an impact to gain loyal customer. Bolton (1998) pointed out; service quality manipulates customers consequent behaviour, intentions and preferences. When a customer chooses a contributor that provides service quality that meets or exceeds his or her expectations, he or she is more likely to choose the same provider again. Besides, Cronin and Taylor (1994) also found that service quality has a significant effect on repurchase intentions. Good customer service helps to increase business. People or customers who leave the hotel which provide them good customer service are likely to tell their  friends  about the good time they have and also tell their friends and family what type of services they have got. In return, their friends and family will also come to the same hotel, building a growing customer base. Thats why its essential to be consistent in providing excellent customer service, quality food and an inviting or friendly atmosphere. 2.3 Importance of customer service policy: Having customer service policy is important for any hospitality and tourism business. It is a structure that describes the companys doctrine of doing business. Many researchers are pointed out some reason of having good customer service policy: 1. Good customer service policy helps to increase the brand name of a hotel. It pushes the brands name of any companys into customer mind. It shows a very positive attitude of customers towards the hotel or company. 2. This policy helps company to get more profit continuously which help to amplify revenue. 3. It helps to adjust and acclimatize employees principles and approach in accordance to company service policies. 4. Good customer service policy can feel up whatever consumer want, so consumers spend more for getting these services. 5. It helps to get good competitive advantage which is helpful to maintain companys position up to date and marketable. 6. Repetition of customer is achieved by a good customer service policy.Customer service policy is a fundamental factor which must be maintained a very standard level especially in hospitality sector in order to achieve target market. Advertising is essential in growing and maintaining a profitable hotel business. Good customer service helps to increasing advertisement for a hotel. Guests expect high-quality service. Lunchars (1996) said: the results of a 1990 survey of conference participants revealed that eight of the top ten factors rated most important for guest satisfaction were related to service quality rather than to the quality of facilities. While the leisure and business markets will undoubtedly have different specific demands for facilities, fulfilling guest expectations for quality service will be necessary for success across all market segments. On the other hand Poor customer service can wreck the reputation of a hotel, restaurant. People will talk over the Internet or by word of mouth and after getting poor service people will not visit this hotel. Customers are not only external but also internal as well. Some researchers noticed that a person who has experienced poor customer service from a restaurant will most likely share their bad experience with an average of 10 other people. Those 10 people are extremely like to pass it on again, and after that a huge wave of negative publicity has grown. It is revealed that 80% of all hotel complaints are related to poor service not for poor products and quarter of those surveyed pointed out they would not ever return to this hotel where they received poor service. These following policy are essential to provide good customer service quality in hotel: 1. A general early check in or late checkout process is maintained. 2. Customer can cancel or adjust their reservation if required. Any cancellation can be done in respect to the type of reservation made. 3. Special needs can be made in request area when customer information is confirmed as a part of online reservation process. By following these basic rules in maintaining good customer service, company build a relationship with their guests, a relationship that helps their business grow and prosper. 2.4 Conclusion of literature review: Although many researchers have been done so far on common information of customer service and many theories have been described by researchers but only a few studies have been provided on explaining the effect of customer service in particular hotel. To make a better position in hotel business, increasing profit and getting a brand name at Travelodge London in Covent Garden it is needed to be researched or studied further on various aspects. There is no complete research have been done till now specially impacts of customer service in Travelodge hotel. A fastest budget hotel like Travelodge in Covent Garden in London is situated in tourist attracted place. Many types of tourist come here and enjoy holiday. So it can be said that this area could be the best place to carry out this research. 3.0. Research Methodology: According to Kumar, R. (2005) research methodology is one technique of finding answer to such questions. There are two major types of data collection methods for this analysis: Secondary data collection methods and primary data collection methods. Both data collection methodologies have been used in this research. 3.1 Secondary data collection: Secondary data are those types of data which are existed and has already been examined by an academic. Saunders, M.et al. (2007) said that literature sources are divided in to three categories: primary like email, report etc; secondary like newspapers, books, journal etc and tertiary are those like encyclopaedia, index etc. In this research all data were collected through the library of London Victoria College, British library, Internet search engines, commercial bibliographic database and dictionaries. 3.2 Primary data collection: It is raw data. This data may be collected by survey based on questionnaire or interviews. Survey based questionnaire provide quantitative data; on the other hand interviews provide qualitative data. Guba Linchon (1994) said, Both qualitative and quantitative method may be used appropriately with any research paradigm (cited in Saunders, M. et al.2007,pp.100). Both two types of data collection method were used in this research. 3.2.1 Questionnaire Survey: A self-administered internet arbitrated questionnaire was planned to collect raw data. A semi-structured questionnaire has been prepared and given to about 250 customers whose had stayed Travelodge Covent Garden hotel at least one night in the previous six months. I am contacted those customer by e-mail as my friend who is the customer complaint manager in this hotel. After explaining him that I am doing this research for my study and it is not harmful for the organisation rather than from this research, organization can be benefited. Then he helps me to get those customer mail address.Questionnaire question was closed format questions as respondent (customer) can quickly and easily answer the questions. The questionnaire consisted two sections: First section was designed to explore the demographic data of respondent like age, gender; status (tourist or local consumer) etc .Second section of questionnaire identified the impact of customer service quality to gain customer satisfaction . This questionnaire took 5-10 minutes to fill up. Different methods were used for every part of the questionnaire. For example, the questionnaire asked consumer to signify the quality of customer service in this hotel, using Liker rating scale (very good= 4, satisfactory= 3, poor= 2, very poor= 1). There were some open ended question are also attached with closed format question like If you have responded others please specify and also give them (respondent) an opportunity to express their own idea. 3.2.2 Interview: An interview strategy has been carried out to collect qualitative data which is connected with philosophically phenomenological. According to Kvale, S. (1996) Qualitative Interviews also depend very much on the connection between interviewer and interviewees in developing the open dialogue which can allow a joint construction of considerate in the interview. This technique was applied when the interview was conducted to the H.R manager and Guest complaint manager and some other employee of Travelodge Covent Garden hotel. The interview was conducted through face to face conversation. 3.3 Data Analysis: Data analyses are two types, quantitative and qualitative data analysis. 3.3.1 Quantitative data analysis: Table, graph chart, pie chart has principally used to analyse quantitative data. Quantitative data refers to numerical data which has been given in percentage form for better understanding. Saunders et al. 2007 pointed that Quantitative data is supported on meanings derived from numbers and data collection marks in numerical outcomes and analysis conducted through the use of diagrams and statistics. 3.3.2 Qualitative data analysis: It is a data analysis process which refers to all nonnumeric data that have not been quantified and this process allow us to develop theory from data. Saunders et al. (2007) argued that qualitative data is based on meanings articulated through words and collection results in non-standardized data requiring classification into categories and study conducted through the use of conceptualization. 4. Finding: Questionnaire was given to 250 customers and it was circulated on August to September 2010. 50 of the total respondents were customers and 09 people were employee of Travelodge London Convent Garden. That means 59 completed questionnaires were collected. This Questionnaire was designed to get information from respondents that customer service quality makes an impact and help to gain customer satisfaction in Travelodge Covent Garden, London. In this questionnaire three sections were designed, First section was designed to explore the demographic data, second section of questionnaire identified the information of customers visit and third section designed to identify the impact of customer service quality to gain customer satisfaction. 4.1 Demographic Characteristics: Demographic data which provide respondents age, gender, status etc Table-1 Age of respondents Age(years) Number of respondents Percentage (%) 21-30 21 42 31-40 17 34 41-50 12 24 50+ Total 50 100 This figure shows that biggest numbers of respondents were aged 21-30; the second biggest group of respondents were aged 31-40, that means large numbers of respondents were aged between the ages of 21-40 (Table-1). Figure-1: Gender This figure shows that 30 out of 50, which means 60 percent were male and 20 out of 50 means 40 percent were female. Figure-2: Customer status Figure II, it shows that most of the guest who came in Travelodge London Covent Garden were holiday maker, out of the total 50 respondents 70 percent were holiday maker and the other 30 percent were business customer. 4.2 Information-customers Visit: This section of the questionnaire were designed to get information of customer service quality of Travelodge London in Covent garden and also identify the level of satisfaction of those customers who came in this hotel. Figure 3: Frequency of visit to the Travelodge London Covent Garden. Respondents were asked how many times they were visited in this hotel. This figure shows that 16 percent of customer visited in this hotel very often and 34 percent were visited often, 38 percent sometimes and 12 percent seldom, that means most of the customer came here sometimes and often ( Once in a year and once within six months). Figure-4: Planning to stay at this hotel. Respondent were asked how many time they were stayed in this hotel. This figure showed that the biggest number of customer was stayed here 3-5 days. The second largest number of respondent (24 percent) indicated that they wanted to stay here 2-3 days and 20 percent agreed to stay for a single night. Figure- 5: Main reason to visit in this hotel Figure- 5 showed that 42 percent guest visited here with friends and relatives, 16 percent came here for rest and relaxation, 14 percent came for business reason, 22 percent came for fun , sports and recreation. Only 6% came for attending conference, seminar and other forms of educations. 4.3 Customer service quality in Travelodge Covent Garden: Majority of guest expressed their satisfaction with the overall customer service quality of Travelodge Covent Garden but they were less satisfied with the quality of the room. In Figure- 6, Respondents were asked how the customer service quality of Travelodge Covent Garden London, figure shows that Majority of customer were satisfied about the customer service quality f this hotel. As shown in this figure 46% respondents were satisfied, 14% respondents said that the customer service quality of this hotel was good and 4% said it was very good.24% commented that it was poor and 12% said it was very poor. Adding three points(very good, good and satisfactory) of measuring scale it could be said that 64% commented positive attitude towards the customer service quality of Travelodge Covent Garden and 36 percent showed negative attitude towards the customer service quality of this hotel. As found Figure-7, it was apparent that the staffs in this hotel are friendly towards their guest. Largest number of respondents (52 percent) were agree that their staffs friendliness.22 percent said they were disagree and 12 percent commented that they were strongly disagree. Figure-6: customer service quality which is offered by Travelodge London Covent Garden. Figure-7: Staffs in this hotel is friendly towards the guest. Figure-8: Room quality of Travelodge Covent Garden As per figure-8, it was showed that the guest of Travelodge Covent Garden did not think that room quality of this hotel is satisfactory. Only 4 percent said it was good.42 percent respondents said that it was satisfactory while largest number of guest (38%+16%=54%) said that was unsatisfactorily (poor and very poor) Figure-9 Worst reason that cannot satisfy customer Figure show that most of the customers (70 percent) think that service quality is the main reasons to gain customer satisfaction on the other hand 30 percent think that quality of product is main reason. *Motivate customer to come again and again. This question was asked to customer service manager, guest complaint manager, human resource manager and staffs to know how they are satisfying their customers. First of all they are attracting their customers by their web sites which provide all information about their hotel. They offer lowest price with great customer service quality, clean and comfortable rooms and do everything which is needed for a good nights sleep. Travelodge do things differently to other hotel companies for attracting more customers. *Any plan to improve customer service system and room quality? This question was asked to the customer service manager, human resource manager to know about their customer service improving plan and improving about room quality. They inform that they are trying to overcome this problem. Already their company has taken some plan to develop their room quality and customer service system. They also said that by this time customers complain rates decreased significantly. They consider that customer service quality and room quality are gradually increasing and get customer satisfaction as their customers complaints are decreasing. 5.0 Recommendation and Conclusion: It is recommended that customer service is an important factor for a hotel to gain satisfied customer and this customer will be loyal customer. Business can be gain more profit by this loyal customer and customer service help to make relationship with customer. Training is fundamental for improving customer service. Training process help employee how to check in ,how to check out, how the reservation system work, how the equipment work ,how to provide better service to customer and how to deal customer nicely .Smile and eye contact is essential for good customer service. Employee of Travelodge London in Convent Garden must need to provide their customers requirements. Today customer not only want better product they also want services, If company failed to provide better service to their client. In this case they not only lose their customer who get their service but also lose their other customer because of bad reputation .So that company have to concern that the service provided by them is superior to make their customers to be loyal. The study discovered that company website is an important element to provide better service to their customer. For providing best customer service company should use website. In this website customer can get all kinds of service and idea about this hotel. From this research, It can be said that customer service quality help to get brand name. The study showed that the room service quality of Travelodge Covent Garden failed to satisfy their customers expectation. So it could be suggested that if they want more customer they should concern their room service quality. Frome this study it is finding that customer service quality had effective relationship with customer satisfaction. Customer service quality of hotel had positive relationship with guest but room quality revealed an unsuspected result of a negative relation with consumer. It was discovered that room quality was not good but guests expectation was high. Finally, it could be said that further research is still needed to justify the outcome of this research. The research issue may have been similar but the situation in all the research may be different including this research. Further researchers are welcomed to conduct a similar research as this in the identical content. 6.0 References: 1. Saunders, M. et al (2007)Research methods for Business students.4th edition, Essex, UK: Person Education. 2. Peppers, Don et al (2008)Rules to Break and Laws to Follow Wiley. pp.  24, 164 3. Marquardt, I. A. 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